Caleb Williams' 'Iceman' trademark bid rejected

The United States Patent and Trademark Office initially denied quarterback Caleb Williams' application to trademark "Iceman." This refusal stemmed from a "likelihood of confusion" with an existing 1988 trademark held by LaCrosse Footwear for insulated boots, which the USPTO deemed too similar in appearance, sound, and meaning. Williams had sought the trademark for various categories, including clothing and athletic goods, and can appeal the decision.